We built this reference to give you a clear, calm overview of how our partnership model works at casino kong. If you run a website, social channel, or review platform in Belgium, this is the beginning for understanding the framework, the legal framework, and the process involved in joining our network.
Compliance Requirements for Belgian Partners
Acting as an affiliate in Belgium entails you must adhere to several layers of legislation. The Belgian Gaming Act establishes the foundation, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also apply. We expect every partner to comprehend these before promoting Kong Casino.
You must clearly disclose your commercial relationship on every page or post that contains affiliate links. Belgian consumer law demands that advertising be distinguishable as such. A simple statement like “We earn a commission when you register through our links” positioned near the content meets this requirement in most cases.
You are also forbidden from targeting individuals under 21. All your content must be created for an adult audience, and you should take reasonable steps to avoid appealing to minors. We offer age-gate prompts in our own journey, but your promotional context must also reflect this restriction.
Limitations on Advertising Content
Belgian regulations prohibit misleading claims about winning probabilities or indicating that gambling solves financial problems. Your copy must not guarantee guaranteed wins, risk-free betting, or portray gambling as an employment alternative. All bonus terms must be displayed with the key conditions visible and not concealed in fine print.
You also cannot use images of minors, celebrities who look to be under 25, or any visual elements that downplay excessive play. We offer a compliance-reviewed media kit, but any self-created content you use must still follow the same high standards we follow in our own marketing.
Responsible Play Communications
Every affiliate page that promotes Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically involves linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We require you to put this within a dedicated section, not hidden in a footer.
We also demand you to avoid terms like “safe bet” or “no risk.” Gambling inherently carries risk, and Belgian law requires that this be clear. The tone you adopt should be factual, not euphoric, and your audience must be informed that help is available if their play becomes problematic.
Keeping a Longstanding Partnership
A lasting affiliate relationship relies on mutual respect and continuous visibility. We urge partners to release regular, timely content rather than allowing links stay on stale pages. Fresh material aids not only your search rankings but also signals to us that you remain actively participating with the program.
We assess all active affiliate accounts periodically. If your account records no clicks for six consecutive months, we may pause your links and require a check-in. This is not retaliatory; we simply want to understand whether you need updated creative assets or if your promotional focus has changed elsewhere.
The Belgian market evolves with regulatory updates, new game releases, and shifting player preferences. We share relevant news with our affiliate network through a monthly bulletin. Staying informed helps you adjust your content strategy and remain compliant as rules around advertising and player protection progress.
Should you decide to leave the program, you can end your account with 30 days’ notice. Commissions generated up to the closure date are paid out in the next regular payment cycle, provided they meet the minimum threshold. We view a clean, professional exit process is as vital as a smooth onboarding experience.
Payment Terms and Payout Timeline
Our commission structure is structured to be reliable even in a strictly regulated environment. We compute commissions on the 1st of each month for the prior calendar month. Statements become available in your dashboard immediately after calculation, so you never wait for manual reports.
Payments are processed within 15 days of report generation. We offer bank transfers to Belgian IBAN accounts as the default method. The minimum withdrawal limit is set at €100, and if your accrued balance falls below that figure, we roll it forward to the next payment cycle automatically.
Our revenue share rate is structured in tiers based on the count of new depositing players brought in each month. As your referred customer base grows, your share rate increases across defined tiers. This system incentivizes regular, valuable referrals rather than one-off spikes in low-intent traffic.
- Commissions are determined on net gaming revenue after pay-outs, bonuses, and refunds are deducted.
- Transaction currency is euros, with no conversion fees charged for Belgian bank accounts.
- A minimum threshold of €100 in confirmed commissions is needed before a payment is released each cycle.
The Way the Kong Casino Program Operates across Belgium
Belgium runs a stringent licensing regime supervised by the Gaming Commission. Any partnership we keep must comply fully with these national rules. This means our affiliate program is built on compliance-first principles, with defined restrictions on marketing language, bonus advertising, and responsible gaming messaging.
When you enroll, you get entry to a dedicated dashboard. From there, you can generate tracking links, monitor clicks, registrations, and depositing player counts. We provide standardized creative materials that have already passed our internal compliance review, so you do not need to guess what is acceptable under Belgian law.
We pay commissions based on a revenue share model. Each month, your account reflects a percentage of the net revenue generated by the players you referred. We exclude cost-per-acquisition arrangements, as our focus stays on long-term player value and long-term alignment of interests.
Revenue Share Structure
Our standard revenue share is determined on net gaming revenue from your referred players. This figure already includes player winnings, chargebacks, and applicable gaming taxes. We think this transparent calculation method allows it easier for you to forecast your earnings realistically over time.
There is no negative carryover in our default agreement. If your referred players have a winning month, your balance simply resets to zero at the start of the following month. We added this feature so that a single big win does not weigh down your future commissions indefinitely.
Monitoring and Assignment Window
We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral credits to your account. We also employ a last-click attribution model, which signifies the most recent affiliate link clicked before registration gets credit for the referral.
Our tracking system is tested regularly to maintain accuracy. We log every click, impression, and registration event. In your dashboard, you can observe a near real-time feed of activity, which assists you to adjust your content strategy quickly based on what is actually converting for your Belgian audience.
Assets Provided for Approved Affiliates
Once approved, you receive our internal affiliate resource library. This features banners, text links, game screenshots, and approved text snippets in Dutch and French. We invest in these materials so you spend less time developing assets and more time interacting with your audience.
We also offer monthly performance insights that go beyond raw numbers. You obtain data on which game categories your referred players favor, average deposit values, and retention trends. This intelligence enables you tailor your content to what actually appeals to Belgian players you refer to Kong Casino.
Our team keeps an open line through a dedicated email address and periodic webinars. These sessions cover practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and optimizing your content layout for higher click-through rates without resorting to aggressive tactics.
- Certified media kit with banners and text links prepared for Dutch and French language audiences.
- Monthly webinars focused on compliance updates, seasonal promotions, and performance optimization tips.
- Dedicated affiliate manager tasked to answer questions and pre-review your promotional materials.
We created the entire program so that a diligent Belgian partner can operate confidently within the legal framework while building a revenue stream that recognizes genuine influence. The documentation you need is present from the moment your account activates, and we continuously refine our resources based on partner feedback.
Understanding the Casino Affiliate Program
An affiliate program is a partnership deal between our platform and an external publisher. You promote Kong Casino through dedicated referral links, and we pay you a fee when your referred visitors take a defined action. It is a results-driven arrangement rather than a fixed-fee advertising buy.
The core mechanism relies on honest reporting. Every affiliate receives a distinct code embedded in a URL. When a player clicks that link, a cookie is placed on their device. If en.wikipedia.org that player later registers and deposits, our system attributes the activity to your account accurately.
We consider this a long-term collaboration. Our interest lies in attracting players who truly like the platform, while your interest lies in recommending a product you can trust. The model works only when both sides adhere to the rules and the local regulatory environment.
What We Require from Our Belgian Partners
We carefully choose who partners with Kong Casino. Our perfect partner understands the Belgian gambling landscape and operates a platform that targets adults who are currently looking for online casino entertainment. We do not accept partners who depend on aggressive pop-up advertising or deceptive pre-sell pages.
We require you to keep your content correct and up to date. If we update a bonus structure or discontinue a game category, your reviews and landing pages should reflect that within a fair timeframe. Old offers cause confusion and can lead to compliance complaints from the Gaming Commission.
Regular communication matters to us. We appoint an affiliate manager to every accepted Belgian partner. This person can address questions about promotional restrictions, offer performance feedback, and alert you to upcoming campaigns. You are by no means unsure whether a piece of content will pass review.
Marketing Methods We Allow
Content-based promotion is most effective and aligns with Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all supported. These formats provide an opportunity to present factual information while smoothly integrating your affiliate links in a way that helps for readers.
Social networking promotion is permitted assuming your channel targets an adult audience. Paid social ads need additional examination, as platforms like Facebook enforce their own gambling ad constraints. We recommend consulting our compliance team before launching any paid campaign on Belgian audiences.
Banned Activities and Reasons for Termination
Spam email promotion is firmly forbidden, as is any effort to hijack traffic through domain squatting, typosquatting, or malware-adjacent spreading. Violations of these policies lead in immediate account closure and confiscation of unpaid commissions. Belgian anti-spam legislation is particularly rigorous.
Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not permitted without prior written approval. We apply this to protect organic brand traffic and to maintain a fair environment for all approved affiliates who invest in quality content.
- No unsolicited email campaigns targeting Belgian residents under any condition.
- No use of our brand name or deliberate misspellings in paid search campaigns without written approval.
- No cloaking, doorway pages, or other techniques meant to show different content to search engines than to human visitors.
Privacy Protection and the Affiliate Partnership
The GDPR covers everything we undertake with our Belgian partners. As an affiliate, you act as a separate data controller for the information you gather on your own platform. We function as a controller for the player data we process once a user signs up at Kong Casino.
We do not provide personally identifiable player data with affiliates. Your dashboard presents anonymized statistics—you see that a player signed up and funded on a certain date, but you do not receive their name, email, or payment details. This separation respects player privacy and aligns with the GDPR rule of data minimization.
You must have your own transparent privacy policy on your platform that explains how you deal with cookies, tracking, and any personal data you obtain. It should also indicate that your site includes affiliate links directing to third-party gambling services. Belgian supervisory authorities demand this transparency from all commercial websites.
Ways to Become a Part of Our Affiliate Program
This application process is clear but thorough. We evaluate every prospective partner against our compliance standards before approval. This blocks unauthorized or inappropriate promotion of Kong Casino in the Belgian market and safeguards both your reputation and ours.
We launch with a short online application form available from our legal and affiliates page. You will share details about your platform, your typical audience demographics, and the promotional methods you plan to use. Be precise here, because incomplete applications require more time.
After submission, our affiliate team reviews the application, usually within five working days. We verify your website or channel for existing content, age-appropriate presentation, and alignment with Belgian compliance rules. If everything satisfies our standards, we send your unique affiliate account credentials by email.
- Complete the online application form with accurate platform details and traffic source information.
- Wait for our compliance review, which typically takes up to five working days for Belgian applicants.
- Receive your unique affiliate ID, configure your dashboard, and start using approved tracking links in your content.
